Branding, Content Strategy, and IA

Main Content

Your content can be so much more.

See how!

Realize your bold goals to solve problems that matter.

It takes guts to step up and make content work—but, what an impact:

  • Purposeful, goal-driven content that can be measured.
  • Clear, readable content that reflects your brand.
  • User-friendly content that's easy to find and use.
  • An adaptable content strategy that caters to users' needs.
  • Content governance and workflow designed for the way people really work.

I work with organizations across all industries to create valuable, meaningful experiences for your audience by helping your team to do great work and keep it going.

I'd like to help you get it done.

Rick Allen
Owner/Content Strategist
ePublish Media, Inc.
Meet Content LLC

Rick Allen, Content Strategist

The work

Compass

Discovery & User Research

Through goal planning and user research, I create a roadmap for purposeful, user-friendly content that can be measured.

Talk bubbles

Branding & Messaging

I work with you to establish a cohesive message that tells your story and conveys your brand in a clear and consistent way.

Webpages and magnifying glass

Content Analysis

I assess content based on in-depth quantitative and qualitative factors to identify existing content problems and opportunities for success.

Web sitemap

Information Architecture

To ensure content is clear, usable, and findable, I design a comprehensive website blueprint, including a content model and wireframes.

Pencil and paper

Editorial Strategy

I help you develop content standards and a process for managing them—from editorial style and content guides to publishing workflow.

People working

Governance & Measurement

Focusing on roles, workflow, documentation, and training, l put your content strategy on track to maintain goal-driven, measurable content.

Training Webinars & Workshops

Having a hard time getting people on the same page about website goals? Need to jump-start your content strategy?

My customized workshop and training services will empower your team to create and sustain content that works.

Start making positive change.

Let's talk training

Sample training topics:

  • Content strategy 101
  • Web writing and publishing
  • Digital storytelling
  • Effective content measurement
  • Planning for governance and workflow
Let's talk training
Meet Content

Want to improve your content strategy at your institution? Meet Content is an online resource for higher education. Check it out.

Let’s chat

If content is getting you down, we should chat. Digital communications and content strategy is my jam.

Send me a brief description of your project. I'll follow up with a call or email to talk about how I can help rein in content at your organization.

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